This Switzerland destination website makes the travel planning process easier and exciting. The target audience is couples in their 30s-40s who are looking for memorable adventures, romance, and easy planning. With photography of stunning views to show users lodging options, and to show off common attractions. Interactive sections help break down attractions and experiences without being overwhelming to the user. The sharp points of the font and image corners match the edges of mountains and rooftops in the photography, creating a cohesive look to the site.