The redesign of the Whole Blends Honey Treasures packaging focuses on enhancing both user experience and environmental responsibility. A reusable jar design addresses two concerns: product efficiency and sustainability. Unlike traditional packaging, the jar allows customers to access every last bit of the product they pay for. The redesign aligns with the values of an environmentally friendly business by reducing waste and promoting refills. I elevated the brand’s visual identity to reflect a high-value, premium product. The updated aesthetic gives a sense of sophistication and quality, while appealing to a higher-class audience who value style and substance.