Cliffside Cafe is a fictional Utah-based coffee shop inspired by hiking, nature, and the red rock landscapes. Built for outdoor enthusiasts who value convenience and authenticity. This brand identity includes a logo, icon, and a desert pattern. Paired with branded packaging for coffee bags, instant coffee, and coffee cups. The website extends the brand by highlighting products such as drinks, bags, hats, and travel mugs. This aligns the brand with the active lifestyles of its audience. Together, these assets form a cohesive brand that blends coffee and nature into a memorable experience.