Snuggle Squad, a fun but competitive Esports team, needed a strong visual identity to stand out in the growing Esports industry and attract fans aged 16-30. To do this, I chose to use bright blues and oranges in the logo, custom font, and media presence. I drew inspiration from the classic childhood teddy bear to create a memorable mascot and form a visual connection with the audience. By incorporating the mascot into different brand elements (e.g., stream timers and headers), a cohesive visual identity is established across social media and streaming platforms.